My Blog

Title:
Are You Stacked?

Word Count:
512

Summary:
Get your mind out of the gutter. We’re talking chairs. If you’re still using folding chairs, you better be running a Bingo night.

Keywords:
computer desks, computer furniture, computer tables

https://thebackjoint.com/

Article Body:
Get your mind out of the gutter. We’re talking chairs. If you’re still using folding chairs, you better be running a Bingo night. If you’re storing extra chairs for conferences, presentations, or anything else that needs to appear professional and not give your guests a backache they’ll spend more time thinking about than your Power Point slides, you’d better make sure you have decent chairs.

We found attractive, comfortable stackable chairs at Versa Products. The Versa Stack Chair features a black polypropylene seat positioned on a solid chrome frame. An opening integrated in the sculpted 19 inch by 12 inch seat back allows for ease of movement and enough lumbar support to help your guests think about something besides how badly their lower back hurts (it won’t).
The chairs are light, easy to carry, and one person can stack and move up to forty chairs at a time, cutting down on time intensive set-up and break-down. The floor glides prevent marks and scratches on the floor, and eliminate “tipping.”

Perfect for schools, conference centers, churches, meeting halls, and offices, these chairs are also great for home use and take up less space than folding chairs. Priced at only $45 each for 51 units or more, or $49 each for ten units or less, they’re also affordable. And you don’t need to worry about the cost of replacing them. Like all of Versa’s products, the Versa Stack Chair is guaranteed under Versa’s no-hassle Lifetime Warranty.

Versa also offers three other types of chairs, all protected under the company’s comprehensive warranty and all made of the same high-quality materials. The Versa Task Chair is a height-adjustable, easy-to-tilt, comfort-cushioned chair ideal for any computer desk or workstation. It’s ergonomic and can be ordered with or without arms. Steel rollers on a weight-distributing base allows for easy movement, and the Task Chair comes in gray or black.

The Versa Drafting Stool makes up the third chair in the line-up, a perfect companion to both Versa’s Drafting Table and Art Table. It features one-touch height adjustment, steel casters, and can be purchased with or without arms. The contoured cushions—available in both black and gray—cradle your body, making it one of the most comfortable drafting stools on the market.

Last but not least, is Versa’s beautifully upholstered black vinyl Side Guest Chair. Attractive and sleek, the contoured back rests on a steel frame, sporting comfort pads on the elbow rests. These chairs are wonderful as guest chairs in any office, but also work well in conference rooms, waiting rooms, and home offices, too. At $79 each, they’re a bargain, but Versa’s Side Guest Chair also boasts one of Versa’s best quantity discount pricing tiers. At only 25 chairs, the price drops to $69 per unit, and of course, as is with all of Versa’s products, shipping is totally free. This chair is only available in black.

In addition to seating solutions, Versa also carries complete lines of computer desks, computer lab tables, computer desk accessories, drafting furniture, computer carts, laptop drawers, cable management systems, and much more. Visit them online to request a catalog.

Title:
Aikido and The Art of Selling

Word Count:
1021

Summary:
What’s your first instinct? Unlock The Game and the philosophy behind Aikido have many similarities. Traditional cold calling and selling are designed to focus only on the “close” by presenting — or in too many cases, “pushing” — your solution onto prospects, sometimes even when they’re not interested.
http://koranberita.com/

Keywords:
cold call, cold calling, sales training, phone selling, phone prospecting, sales prospecting, sales scripts, telesales, telemarketing, mortgage selling, mortgage cold calling, insurance sales

Article Body:

What’s your first instinct? Most of us will do one of two things. We’ll either try to step away, or we’ll raise our arms to deflect him and fight back, which can result in harm to you or to your attacker.

But if you were trained in Aikido, the Japanese martial art that focuses on diverting an attacker’s energy, you could quickly diffuse the situation by immobilizing him without harming him in any way.

In essence, you’re diffusing the energy that he’s using to try and attack you in a way that takes the conflict out of the situation.

Unlock The Game and the philosophy behind Aikido have many similarities.

Traditional cold calling and selling are designed to focus only on the “close” by presenting — or in too many cases, “pushing” — your solution onto prospects, sometimes even when they’re not interested.

But if you focus only on your goal of making the sale before having a discussion about the problems that you can help your prospects solve, something happens.

They start feeling that you’re “attacking” them. After all, you’re a stranger to them, and when you start talking about yourself and your solution rather than about them and their specific issues, you immediately trigger their suspicion and cause them to start “pushing back.”

This pushback is the resistance or energy that Unlock The Game teaches you to diffuse. Then both of you can quickly “get on the same page” and open a natural dialogue that will let you determine whether it makes sense for you to work together.

Let’s look at two real selling scenarios — cold calling and “get-you-off-the-phone” objections:

Scenario 1: Cold Calling

Suppose you’re at your desk and you receive a call from someone who says “Hi, my name is Jack Johnson, I’m with XYZ Company, and we’re a full-solution provider of…” Is your first reaction to welcome and be open to his call? Or do your mental defenses immediately kick in and you shut down against this stranger “salesperson”?

Probably the latter, especially if you sense that the caller is focused on his interests and not yours.

That’s why this old-school cold calling approach triggers the resistance and negative energy that prospects immediately throw your way.

The Unlock The Game way to make a successful cold call — “successful” being defined as not triggering rejection — is by beginning your call with, “Hi, my name is Jack, maybe you can help me out for a moment?” That simple question is a very natural way of beginning a conversation with a stranger.

But you can’t just read this word for word, like a script. It won’t work. That would be like an Aikido instructor teaching a first-time student the physical movements before he or she has learned the philosophy necessary to carry them out.

The same applies here. First you need to integrate a new Mindset that changes the goal of your call from making the sale, or getting an appointment, to engaging the person in a natural two-way dialogue.

To do this, your voice has to be low-key. You have to avoid communicating any hint of typical “salesperson” enthusiasm, or any sense that you’re trying to direct the conversation to an end goal. Once you integrate the Mindset, all this kicks in naturally.

So, if you want to succeed in prospecting and cold calling, become aware of how you might be triggering the resistance or energy that instinctively causes prospects to push back against you.

Scenario 2: “Get-you-off-the-phone” objections

Here’s another example. Forget the idea of “overcoming objections.” Doing that only triggers more resistance from prospects that’s very difficult to diffuse.

Think about it for a moment. When prospects give a reason why they don’t want to proceed –when they “put up resistance” — you’ve been trained to “overcome” their objections rather than to diffuse their resistance by acknowledging that what they’re telling you is their truth.

By applying the Unlock The Game Mindset™ and skills, you diffuse that resistance and remove the conflict from the situation, just as in Aikido.

Here’s the Unlock The Game™ process for dealing with objections:

1. Diffuse the objection with “That’s not a problem… (Pause)”

2. Acknowledge the truth of their objection (see the sample language below).

3. Reopen the conversation with “Would you be open to…”

For example, suppose a prospect says, “We already have a vendor.” The path of diffusing and reengaging would go like this:

1. “That’s not a problem…(Pause)”

2. “I wasn’t calling to replace the vendor you’re currently using.” Here, you’re addressing their suspicion that your only focus is on making the sale and on ripping out their relationship with their current vendor. You’re simply asking whether they would be open to different ideas that might help them solve a problem. This diffuses the tension.

3. “Would you be open to some different ideas that you might not be using now?” After the tension is dissolved, this lets you reopen the conversation in a natural way because they clearly understand that your goal is to help them. Then, if things are a match between you, you can decide where to go from there.

Keep in mind that this process will work only if you fully integrate the Mindset so it feels as natural to you as breathing.

In short, if you’re using any form of traditional selling, you could be triggering a resistance every time you communicate with your prospect.

But if you learn this new Mindset, along with words and phrases that remove any conflict or tension from the relationship, you’ll have taken your first steps toward your black belt in unlocking the cold calling game!

Social Marketing is an amazing new opportunity for small and large business, while at the same time being exasperating for it’s complexity and testonyl24 “wild west” newness that has everybody scrambling to learn, or create, best practices.

Some of the dilemmas marketers face include:

-Social marketing doesn’t outsource well.

-The rules aren’t written yet. Social media is so fresh nobody can accurately make a nice clean list of do’s and don’ts.

-Transparency. Social Marketing demands total transparency, something most businesses aren’t prepared to deliver yet.

Having managed and or advised on social media marketing on everything from a twelve million dollar a year health care company, to hypnotherapists, an artificial turf dealer, network marketers, and my own marketing efforts, here’s my list of social marketing best practices I’ve developed:

-Don’t outsource ANY of your messaging! People can spot a phony a mile away, and every celebrity and entrepreneur who is trying to outsource their social marketing is going to regret it very soon.

-Only allow your “A” players to participate. It is a mistake to delegate social marketing to the lower rungs of your organization. If you are a one person show with no market for marketing, fantastic! That forces you, the best person on your bus, to do your social marketing, that’s as it should be.

-Post regularly. Every day there is something funny, newsworthy, controversial, or otherwise worthy of posting to the social networks. Don’t keep these things to yourself!Tweet it, blog it, video it, post it to social content sites, make a slideshow… all of these methods are free, generate links back to your site, and keep people informed and engaged in your brand.

-Respond to EVERYTHING! Every blog or YouTube comment, tweet, Facebook mention, or forum post is deserving of your time and attention. If you can get down in the trenches and get personal with everybody who interacts with your brand, you’re doing it right.

-Your children are reading. Before you hit send, publish, upload, or submit, remember, you are building an online legacy. Are you proud of what you’re saying, or would you be embarrassed to find out your child or your mother read your post? In social media interactions it’s great to be yourself, but be your better self!

As I write this, I cringe at all the mistakes I’ve made so far in social marketing, but at the same time, with all my mistakes I’ve captured over sixty front page rankings on Google, and generated a lot of leads and sales I never would have had without social marketing. Social media marketing is a “ready, fire, aim” thing, you have to do it to get good at it! Hopefully this article will help you as you try to master this amazing new marketing method.

Dave Sherwin is the founder of the Social Marketing Blackbox, a #1 ranked blogger, and writer.

There are numerous tools available to monitor how people interact with a particular website. For example, identifying the pages that are most and least viewed, the search terms used to find the site, and physical locations of site visitors. The wealth of data that can be collected provides business with invaluable information to further direct future online strategies, product development, and future markets to target. Using analytical tools to collate data of this nature is pretty much old hat, ultraketo but with advent of the social media boom, new strategies are having to be developed to identify and collect data based on a business’ social media presence and activity.

Social media analytics enable businesses to see how they are being perceived, talked about, identify trends in that particular industry or field, identify which strategies and what content is resulting in actual lead conversions, and can go some way to calculating the ROI on their social marketing spend. Despite the fact that sales from social media commerce is in the billions of dollars, up to 70% of businesses still do not measure the effectiveness and results of their social media efforts.

Data can be collected which identifies which social media strategies are benefiting a company’s business objectives and those which are hindering – an often over looked aspect of the social web.

Social web analytics provides business with invaluable consumer knowledge which can then help further targeted marketing campaigns, product propositions and development, and even suggest personalized options to consumers and prospects based on their buying habits and likes and preferences. In a nutshell, social web analytics and understanding the data enables the optimization of social media plans and an essential part of social marketing management.

How it is done?

Measuring social activity is a relatively new area in the world of web analytics. Google, for example, has only recently incorporated a social plug-in for their Google Analytics product. There are tonnes of online tools – some free, some paid for – that can be utilized to give marketers the data they need. There are even natural language processing tools which can help measure the number of positive comments compared to negative.There is a wealth of information to be gauged from effective monitoring of online activity, but there are still limitations and questions surrounding how to measure accurately the ROI from social media.

Data that can be determined from social web analytics

Here are some examples of the different types of data sets and information that can be obtained and reported on from analysis:

· Which of the visitors to your main site or landing page have been referred by social networks; this enables brands to determine where on the social web they should focus their efforts on.

· What content on these social networks is driving this traffic, and which content leads to engagement with your prospects; this enables strategic content planning, production and publishing.

· What are the differences and similarities between your social audience and your web audience; are they posting on and visiting the same sites, how does their geographical location compare?

· Which of your web and social visitors are return visitors; is there a correlation between their likelihood of returning and their social activity?

· What time does your site traffic peak, how does this compare to the peak of your social engagements? Provides insight as to when is the best time for delivering content.

· How does your blog content and upload activity to the blog relate to your prospects and customers social engagement?

· Which key search terms in your social content are driving visitors to your site?

· How many referrals from social to your site result in lead conversions? Is there a correlation between this and content type, a particular network, a time of day?

· What reach do you have on the social web? I.e. how many fans or followers, added to their friends and followers.

· What are the sales conversions rates and what is the average order value? How does this relate to the customers that have come via social links, compared to other means such as traditional search or as a unique visitor?

All of the information that can be gained can be then used to enhance and optimize your social marketing management. As you can see from the list above, what’s important when considering the ROI is not just the figures and data gained from social analysis, but more importantly how this links in with and merges with the traditional web analytics data obtained from tools such as Google Analytics, HootSuite, and Omniture. What brands actually need to do is look at the correlations and relationships that exist between the two types of data in order to gain an overall picture of how they influence each other.

Return on Investment (ROI)

Understanding these two sets of data and how they relate to each other is the only way currently to gauge what sort of ROI a brand can expect from their social marketing management. However, due to the intangible nature of some aspects of social media, and because there are so many factors at play during the purchase decision, determining an exact ROI is near to impossible. Calculating the ROI in this instance is more complex that the usual cost versus increase in sales equation since there are too many variables and intangible elements, despite the range of cool technology and tools now available. In order to gain some idea of the ROI you need to first define web conversion goals. This will then serve as a benchmark from which you can measure and compare future activity, including the measurables listed above for example. By identifying relevant correlations in the different sets of data, you can draw up significant conclusions about the effectiveness and impact of your social media efforts.

Limitations

The intangible elements of the social world add significant limitations on how you can measure the impact of online social activity. For example, it is difficult to measure long term impact of social media. Interactions and sales may actually take months to come to fruition as there is a delay between initial posts and social engagement and a conversion to sales, making it difficult to pin point when the switch was made. It is also difficult to see the whole picture when considering a transaction as there may be multiple platform interactions over a long period of time. Companies can use customer surveys to help identify what led to a purchase decision, but this relies on further resources and customer willingness, so is also limited. And in the social marketing management arena, not even the most sophisticated tools can measure human sentiment, or the context in which a comment or post is published. Identifying how a particular branding incident affects sales over time and how it affects brand perception in the mind of the consumer is not something that can be measured. However, using a combination of web analytics, sales data and social web data, cause and effect can be estimated.

Despite the limitations on social web analytical data and the issues surrounding the calculation of ROI on social media, being informed and understanding the impact that social media is having on sales, consumer activity, brand awareness and the trends surrounding your product or service, should be an essential part of any brand’s social marketing management strategy. Effective number crunching and statistical analysis allows for brands to learn from their customers, optimize their business strategy and ultimately maximize revenue.

The main “down side” to affiliate marketing is that most, if not all, affiliate programs set a minimum dollar amount you must reach in commissions before they will cut you a payment. This usually ranges from $20 – sarahsblessing $50 or more in some cases. Breaking this down in simple, easy to understand terms is best served by an example.

Say for example you sign up for an affiliate program that has a $30 minimum payout level and the product sells for $49 with a 50% commission. You do all of your work and generate a sale from your affiliate link. OK, you have made a $24.50 commission (it will actually be a little less as you are paid on the net sale, after all processing expenses are paid) … You get that paid to you on the next payment cycle, right? Not exactly … You see, your commission does not reach the $30 minimum payout the program sets before they will incur the expense of cutting you a payment.

So what now? Well, you have to wait until you make another sale to get you over the minimum before you get your commission on the first sale. This could actually carry over for months before you actually get paid. In some case, you may never reach the minimum if you do not make more than one sale. In that case, your commission remains in “limbo” forever.

And to make matters worse, this minimum payout level applies to each individual product for which you are an affiliate. Different products are owned by different people and the earned commissions for all products do NOT accumulate to get you over any minimum payout level.

Any minimum payout level problem is solved when using affiliate sites instead of individual affiliate programs (this is the huge advantage referenced earlier). Each sale you make under the umbrella of the affiliate site is accumulated into one qualifying pool so you only have to make cumulative commissions to meet the minimum payout level to get paid.

To qualify for your commissions, you could make sales of 2 different products and the earned commissions from both are combined for you to reach the minimum payout level. Yes, this is huge … Instead of having 10 different sales individually setting in 10 different affiliate programs, none of which meet the minimum for you to get paid, now you have those 10 sales commissions added together to get you over the minimum payout level and now you get paid for all 10. I hope you see the huge advantage the umbrella type of affiliate programs offer.

How To Get Your Affiliate Link Online

The beauty of affiliate marketing is that unlike a salesman in the real world, you are not trying to convince anyone of anything. You just register a domain (which is recommended but not required) and put up a product review minisite, a one page website that describes and promotes all the features and benefits of the product being promoted.

Although a product review site is recommended for the best results, it does require that you do have some web space on the Internet. Hosting accounts are available for just a few dollars a month so this should be within anyone’s reach that has a true desire to be an affiliate. Many review sites can be placed on one hosting account. In fact you could well have thousands of review sites on one hosting account.

If you do not want to create product review sites, there are alternatives. Some affiliate sites offer you pre-made products and websites and are available for free for your use if you join their affiliate program.

Promoting Your Product

The seller in essence does all the conversion work; you just have to send targeted traffic to the sales page.

Since I decided to take the plunge 5 years ago and start working for myself as an online marketer, viscerex affiliate marketing has been the best thing I ever got involved in and is now part of my daily schedule.

It is without doubt something that all people who are interested in starting an online business or those who already have an online business, should investigate and take up.

If you are undecided or have little knowledge about affiliate marketing then I hope that you find the below information helpful and that it will clear up any doubts that you have over what the key benefits of affiliate marketing are.

1. Commission basis

For the affiliate marketer this is a key advantage as every time that somebody makes a purchase, the affiliate receives a set commission of the profit.

For the affiliate merchant this is an advantage as they only pay the marketer when they make a sale, so no money is wasted on marketing spend.

2. Huge audience

For the affiliate marketer – having built up various marketing lists or websites, they can make use of their huge audience base and ensure that the traffic they send over to the merchant is qualified and that sales are made, making the affiliate more money.

For the affiliate merchant – they receive access to a wider audience base than they may have had before, creating more interest in their products, resulting in more sales and all without investing any more money or time.

3. Ease

For the affiliate marketer – once they have set up their additional sites and links across to the merchant, it is very simple to manage and often affiliates will continue to make money from sales without having done anything for months.

For the affiliate merchant – they do not have to invest time and money writing content or creating expensive images in order to promote their services/ products. Instead affiliates will apply to be a part of their programme and all the merchant need do is have many affiliates all working towards promoting their products/ services and wait for the sales to flood in.

4. Steady cost

For the affiliate marketer – building on the last point, an affiliate can keep receiving commission from sales of a product or service for years, despite not doing a lot of work to promote it. You do need to invest time at the start but then you have a regular source of income coming in for the market life of the service/ product.

For the affiliate merchant – they set up all the costs so the chance to make a huge profit on sales without having spent much on marketing, is very likely. They do not have to pay their affiliates much per sale to make the business relationship worthwhile, as it tends to work best on a quantity basis so everyone is happy with the set amounts.

5. Brand Visibility

For the affiliate – there is a lot to be gained reputation wise from working with a range of brands and you will find that you get a lot more work should you be able to prove that you have succeeded with others in the past.

For the affiliate merchant – they receive free brand exposure on a continual basis, which is never a bad thing. If you have many affiliates working on promoting your brand, you’ll soon see a boost in search engine rankings and online sales; Amazon.com is an excellent example of where this has worked in the past.

6. Outsourced expertise

For the affiliate marketer – they get the continued experience to improve and work on their methods of online marketing, investing only their time, not money.

For the affiliate merchant – they will be able to utilise all kinds of affiliates who are experts in SEM (search engine marketing) and SEO (search engine optimisation) without investing a lot of money, yet still manage to get to the top of Google rankings.

7. Transparency

For the affiliate marketer – through the various affiliate programmes, it is possible to see exactly when sales are made and payment is automatic, so you do not have to worry about chasing merchants for payments.

For the affiliate merchant – they can see and manage their R.O.I (return on investment) extremely easily and do not have to worry about tracking the origin of each sale.

8. Online market

For the affiliate marketer – there are an endless number of affiliate programmes out there and the demand for online shopping is not going to decrease, so the earning potential for affiliates is huge. You can access any number of markets with your affiliate work, whether you choose jewellery, hygiene, pet insurance or food.

Use long tail pro to find targeted long tail keywords with low competition, ensuring maximum affiliate sale for you.

For the affiliate merchant – as previously mentioned, online demand is not going away any time soon, therefore merchants are able to continue to expand product ranges to meet a range of online markets with the knowledge that they have a number of affiliates on hand to promote quickly and at a low cost.

9. Home-based work (aimed at affiliate marketer)

If you become successful in the world of affiliate marketing then it is entirely possible to create a long term Passive Income from it and a huge bonus to this is that you can work cheaply from home and be your own boss. You don’t have to pay to sign up to affiliate programmes and there are a huge number to choose from, all from the comfort of your own home.

10. Overcoming tradition (aimed at affiliate merchant)

Using affiliates to promote your products and services will guarantee that you receive a lot more exposure than you would by using more pricey traditional marketing methods. Having a number of affiliates promoting what you are selling and only being paid when a sale is made, is one of the most cost effective marketing methods ever as well as being incredibly successful.

Current oil price has increased almost 70% this year for three main reasons: there have been few new discoveries of oil in recent years; there is a greater demand for oil especially from China, who is now the worlds largest importer, following the United States; and there is uncertainty over oil supplies because of war and terrorism like the report on the arrest of more than 170 people suspected of plotting to attack of Saudi Arabian oil fields, cannabidiol dispute over Iran’s nuclear program, and militant attacks and domestic disputes on Nigeria and Iraq.

These oil price hikes are only the beginning. Current oil price and gas prices are just going up. An energy crisis is starting to emerge and the United States and every country in the world is about to experience a difficult change. The impact of higher oil prices on the economy and on investors is more complex that it would first appear. That is why taking a full global and historical perspective on the price of oil is important.

By looking at the Global Oil database, it can provide some analysis to help investors. Firstly, the increases in oil prices will have an impact on some economic sectors like the airline and auto industries. Secondly, high oil prices would certainly affect inflation. Recently, current oil price has already contributed to the moderate rise in U.S. prices. For Asian countries that experience higher oil demand in recent years, high oil prices would certainly be more unwelcome. China has already become a net oil importer. Net imports of oil would exceed 100 million tons this year, according to estimates. High oil prices would certainly eat into her trade surplus and hence trim economic growth. And lastly, as the demand for oil and human population increase, the world supply for oil will continueto decline. Thus, higher oil prices spur more exploration for oil, increase in the demand for oil substitutes like ethanol and biofuel, and encourage oil conservation.

Only a handful of the”elite podcasters” actually get money for their unique content. Even though sponsors often times pay on a “cost per listener” in order to advertise on those podcasts, the primary emphasis is on how big their audience is. But whose fault is it that this is the dynamic being looked at?

One reason many sponsors give as to why they only sponsor the elite is that it’s too time-consuming to sponsor small and medium-sized podcasts. That’s why they often set the minimum number of listeners at 50,000 or possibly 10,000 downloads PER EPISODE!

But whose fault is this? kyseii We can identify, basically, four different areas in the podcast industry that we can look to in order to answer this question.

1. The sponsors.

2. The podcast hosting / listening platforms.

3. Podcasters themselves.

4. The media / sponsorship companies.

Is it the sponsor’s fault? Not really. It is true, though, that it does take a lot of time and resources for them to research, find, reach out to and negotiate prices with many podcasters. Smaller podcasters may have a great relationship and very high trust factor with their audiences. Since they many know their listeners in real life (or the listeners have actively found their podcast), they are often ignored by the major sponsors.

But the focus for the larger companies is usually on the “return on investment” (ROI). The traditional podcaster just will not produce the ROI these companies are looking for.

Is it the podcast platforms? Well, they are much to blame for the discovery part. So yes, in a way, it is the fault of the platform companies. They make it harder for some podcasts to grow and they tend to keep the elite money makers at the top of their search results. It almost seems like an old monarchy type of society, where the rules are rigged to keep the elite in power. But that really does not provide us the information on “whose fault it really is?”

So, is fault with the podcasters themselves? That’s a huge burden to put on individual podcasters. We can’t really expect hundreds of thousands of podcasters to be able to find sponsors who will want to sponsor just one small podcast. That won’t work in most cases. Also, that would take too much time for podcasters to get enough money to make the time factor profitable to reach out to sponsors. The “ROI” for individual podcasters would be lacking.

Is it the fault of the media / sponsorship companies? In my opinion, they are the actual ones to blame. When podcasting started to grow, so did the interest to make a profit out of the podcasters work. But the companies who were interested seemed to come in with the idea that the same model used for radio would translate to podcasting. But there is a problem with that theory, too.

The problem is, podcasting is not radio!

That is why podcasting is growing so fast! Podcasters do not need to pay so they can be on an individual radio station at a certain time. They can actually be on many different listening platforms, at the same time, listened to whenever and wherever by whoever, on-demand.

Podcasters do not need to have a media empire helping them produce or create their content. Podcasting truly is “by the people, for the people.”

We see many companies whose only focus is on the larger, more popular podcasts. They use the old obsolete radio model as their sponsorship guide. Not only with the podcasts they have on their platforms, but also with the dynamic ad system they insist on using.

Dynamic advertising is where the ads are changed over time, automatically. There is no input from the podcaster. It is all handled by the software at the company level.

Podcasters lose a key characteristic strength when they agree to dynamic ad inserts. The most popular (and most responsive) advertising for podcasters is where the host actually reads the ad during the recording process. This is done “pre-roll, mid-roll, or post-roll.”

Holding on to an old model might be why some of these companies lose tens of millions of dollars each year in advertising costs each year. Which is also why they are very particular in only dealing with the larger, well-known, podcasts.

Podcasting is truly about the creators. It could be called “grassroots journalism!” This is a new medium, with hundreds of thousands of podcasters, that needs a new model to generate advertising revenue.

Podcasting started off as an amateur platform where everybody could create and publish their own content. You didn’t need an editor in chief or a media publishing giant telling you what to do, what to talk about or how to go about promoting your podcast.

People from all around the world currently record, edit, and publish their own content. Their listeners can listen to their programs whenever and wherever they want to. Truly, citizen journalism in the audio space was created by podcasters and has grown exponentially.

I liken podcasting today to where FM radio was back in the early 1980’s. FM radio was “available” (usually in elevators or doctors offices) but was not widely distributed or listened to. Just as FM radio became a “standard feature” in new cars (instead of “special order”), podcast listening ability is now becoming a “standard feature” in new cars as well. Almost every new car has a USB port and the ability to listen to podcasts through the car stereo system!

To answer the original question, “Is Podcasting Going to Replace Radio,” the answer is “NO.”

However, podcasting is going to take a BIG market segment away from traditional radio. In fact, it has already started. That is why many, smaller radio stations, have gone out of business. It is also evident in the recent published statistics concerning podcast listenership! Podcast listening is growing exponentially!

There is a great example, using an “old saying.” It goes something like this:

“When is the best time to plant a tree? Answer: “Twenty years ago.”

“When is the second best time to plant a tree?” Answer: “Today!”

Concerning podcasting, “When was the best time to start a podcast?

Answer: “Five or six years ago!”

“When is the next best time to start a podcast?” Answer: “TODAY!”

If you have ever considered starting a podcast, now would be the perfect time for you to do so. The exponential growth curve is on the rise. For the foreseeable future, it will continue to grow and the dominance of podcasting will only become greater. Get into podcasting today and “catch the wave!”

Robert Thibodeau has been in online media since 2010. Between his online radio programs and his podcasts, he has accumulated about 4,000 episodes and conducted 600+ interviews in that time. He has helped many people to launch their own podcasts (many of which have earned numerous podcasting awards). He has a complete podcast training program, taking you from “Concept to Launch and Into Monetization.” You can read more information on his training program at http://www.podcast-training.com You can also download his “Podcast Creation Checklist” for FREE under the “Services” tab on his website. He has also created a Christian podcast hosting and marketing platform at

Is it accurate to say that you are worn out on holding up in line to watch your number one films? What about boisterous moviegoers that appear to know it all and obliterating your film insight? These are only some exemplary models why the vast majority like to download or purchase motion pictures on the web. Here are a few advantages of buying films online as opposed to watching it in the theater.

Against Social?

One may put on a show of being a contemplative person, hostile to social or recluse in the event that one favors watching films inside the solaces of one’s home yet there are a few advantages of watching motion pictures at home as opposed to the cinema and it has nothing to do with being an enemy of social. One of the advantages is comfort. Envision being grinding away for 8 hours and racing to the theater and sit tight for 30 minutes to get inside. You are ravenous, tired from the entire day stress you get from work and what is most noticeably awful is that you get the most awkward seat and your stomach is protesting from hunger. Despite the fact that you can plan your film time during your day-offs, odds are, you will in any case be sitting tight in line for the film house to open and if there are children and older individuals, you should stand by an additional couple of moments or so for them to get inside first.

This isn’t the situation when you watch the film that you like at home. You can put on something else, re-heat a few extras or cook your supper while the film downloads. Downloading films would by and large require about thirty minutes so when you finish your tasks, you can prop your feet up, get the popcorn and watch the film with no interruption. You can even hit stop in the event that you out of nowhere want to go pee which isn’t the situation on the off chance that you are watching it in the film house which will unquestionably cause you to feel cheated eventually.https://movie2film.com/

Incentive for Your Money

On the off chance that you are on a tight spending plan, each dollar checks. Watching motion pictures in the film costs a great deal contrasted with buying in on the web. Three to four film tickets cost around twenty to thirty dollars which is identical to a one-month membership on the web. A few locales additionally offer free downloads of your #1 motion pictures so you can play it any time you like. In the event that you are a fanatic of old films, this is likewise the most ideal choice as numerous online locales offer old and exemplary motion pictures which are uncommon or elusive. You can just discover the duplicates in vintage stores or pastime shops.

Despite the fact that watching motion pictures at home is the most ideal alternative for film aficionados, there are a few advantages of watching it in the film particularly if the film is a 3D or 4D. Notwithstanding, for the individuals who simply need to watch their number one motion pictures and need the solaces of their own home, at that point buying an online enrollment is the most ideal decision.

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