There are millions of people right now looking at their bank balance as it falls deeper and deeper into the red. If you want a way to get back in the black and free up some finances, marketing a site or product online might just be the way to go. Check out these tips on article marketing and you might just become the next big thing online.
Keep it short and sweet. Your content should not be full of rambling sentences, or you may lose the attention of the person you need most- your reader! While telling stories are a great way to get your reader involved and comfortable, you shouldn’t alienate them by forcing them to read a biography. Get to the point!
If you write multiple articles on one topic, make sure you’re cross referencing them! Not only will readers read the one article, but chances are they’ll check out the others ones you’ve written on the topic if they’re right in front of them. This will increase the ad revenue you get from one person.
When writing articles as part of an article marketing strategy, make sure they are informative. While it can seem like article marketing has more to do with placement and linking than with getting potential customers to read the articles, you must treat every article like a sales pitch or a one-time opportunity to gain a customer’s trust.
As you keep writing, your online presence will grow stronger. You can throw a bunch of your great articles together and create an eBook that can be sold at a later date or given away. If it is well-written, people will share it and this will increase your business.
Rewrite your original article, or hire someone to do it for you. This article should be totally unique, high-quality, and optimized for your keyword. Be sure to write a compelling author’s resource box that contains two backlinks to your site, one pointed to your main domain, and one to the original article. Submit the rewrite to EzineArticles.com. Once your article is published there, you will have your own author’s RSS feed. Each article that is approved on Ezine will ping your author’s feed.
You should try to avoid becoming too emotional in any article you write, but you always want to play on people’s emotions in order to get them to act. This takes a lot more art than science to do correctly. It’s more of a feel for any particular topic than it is a set formula in general. Work to make sure you’re getting an emotional response from people.
Make sure your article is short and easy to read. Creating an online article involves a different set of rules than if you were writing for a magazine or journal. Do not include any filler text, thus making each of your points clear. You want to appeal equally to both a reader who does not know about the topic, and a reader who has some knowledge in the field.
You can use popular article sites like Ezine to post unique well-written articles related to your business. You will increase the amount of links to your site and give yourself better reputation in your field. Make sure the article contains useful information and is not just a long advertisement! Always include your bio info with a link to your chosen page, include a 2 to 3% ratio of relevant keywords.
Write for people, not search engines. Many marketers get so caught up in keyword optimization that they forget that their articles are going to be read by people. Rather that stuffing your article full of keywords at the expense of readability, focus on making the article interesting and easy to read. Don’t forget that ultimately, your business needs to cater to human beings.
One advanced article marketing strategy is to plan out a series of linked articles. This is an excellent way to tackle topics too big for a typical online article. Article series are also beneficial because they advertise each other in addition to advertising their author and his or her website. Every article in a series is a potential starting point to capture new readers.
If you aim to promote your online articles, you must have an article marketing goal. If you don’t have a goal, you have nothing to work towards, so you will likely not be successful in your article marketing attempts. Set a small goal, and then work your way to a larger one.
A good article marketing tip that can help you is to be careful about which articles you’re going to buy. If you’re planning on buying articles, you should always make sure they’re original and that they are only written for you. This way, you won’t have to deal with duplication problems.
It is important that the information on your website actually pertains to your website. Article marketing only works if the audience that you are targeting is interested in the information that you provide. The best way understand what your audience wants to know is to know your audience. When you know who your audience is you can provide them with content they are searching for.
Be sure your article marketing is effective by proofreading your content. It does not matter where you get your content from, make sure it is actually readable. It is important that your content is free from spelling and grammar mistakes. Make sure what is written is clear and concise.
Don’t be boring if you want to succeed at article marketing. Readers have a million different choices in what to lay their eyes on. If you are rambling on and on about nothing or presenting dry information that could put a active toddler to sleep then you aren’t going to keep readers interested.
Getting your life back and freeing up some finances can be a very rewarding feeling. Follow these tips to pull yourself out of debt and use these article marketing techniques to ensure that you are giving yourself the best possible chance for success. If you can follow some sound advice and have the will to succeed, you can make a living online.